How Digital Agencies Can Improve Proposals and Pricing

The proposal and pricing process is top of mind for digital agency owners, and with good reason. It’s the first opportunity to set the bar for the engagement. But more than that, it’s the part of the business that you need to do really well: if you do, you’re going to improve your win rate; if you don’t, you’re going to waste a lot of effort. When that happens, it’s a double-edged sword. You’re less productive and you have less to show for it.