Three Creative Agency Pipeline Challenges – and How to Fix Them

Across the creative agency industry, we’re hearing the same pain-point: pipelines are quieter, longer , and leaner. Now that pandemic relief money has been spent and the economy is in search of a new equilibrium, it looks like all eyes will be on pipeline for the near future.
With a strong concentration in the creative agency space, we have our ear to the ground on pipeline issues. Every month our CFOs lead a pipeline meeting with clients, and every week we gather as a group to identify trends and brainstorm solutions. Jamie Nau, Director of VCFO Services and co-host of our Creative Agency Success Show, sat down with CFO Hannah Hood to discuss the pipeline challenges our clients are facing today – and how we recommend they confront those challenges. Here’s what they shared.