Naval Ravikant and Nick Kokonas (#737)





This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the last decade. I could not be more excited. The episode features segments from episode #97 “ Naval Ravikant — The Person I Call Most for Startup Advice ” and episode #341 “ Nick Kokonas — How to Apply World-Class Creativity to Business, Art, and Life . “



Please enjoy!



Listen to the episode on  Apple Podcasts ,  Spotify ,  Overcast ,  Podcast Addict ,  Pocket Casts ,  Castbox ,  YouTube Music ,  Amazon Music ,  Audible , or on your favorite podcast platform .



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#737: Naval Ravikant and Nick Kokonas







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What was your favorite quote or lesson from this episode? Please let me know in the comments .







SELECTED LINKS FROM THE EPISODE



SHOW NOTES




[04:34] Notes about this supercombo format.



[05:53] Enter Naval Ravikant.



[06:05] On uncompromising honesty.



[08:05] What Naval looks for when deciding to invest in a founder.



[11:03] Recommended reading from outside the startup world.



[18:38] Who Naval considers successful.



[21:02] Cultivating non-judgmental awareness.



[26:08] How to replace bad habits with good habits.



[29:31] Naval’s advice for his younger self.



[32:01] Naval’s billboard.



[35:46] Enter Nick Kokonas.



[36:05] Is pressure Nick’s default setting, or are perceived risks an illusion?



[36:55] How do behavioral economics and Richard Thaler influence Nick’s approach?



[41:38] Nick’s transition from philosophy to finance; was philosophy an asset?



[42:43] Why Nick’s professor gave him shorter assignments than classmates.



[44:57] Nick’s introduction to trading; dumbing down academics for clerk job.



[46:42] Why philosophy majors often become traders.



[47:19] Why Nick is glad he didn’t pursue an MBA in 1992.



[48:41] Why Nick thinks his professor singled him out from his peers.



[52:52] Recommended books for aspiring entrepreneurs without philosophy background.



[57:31] Did being a Merc clerk meet Nick’s expectations?



[1:00:02] How Nick followed his father’s entrepreneurial model in trading.



[1:04:38] Why Nick left his mentor after a year to start his own company.



[1:05:41] How Nick and employees trained to quicken mental agility for trading.



[1:08:17] The moment Nick realized he could thrive in trading.



[1:09:02] Recommended resources for becoming a better investor.



[1:11:22] Nick seeks out “high, small hoops” for investment risks.



[1:14:00] Do businesses fail due to difficult model or lack of due diligence?



[1:16:55] When and why Nick decided to enter the restaurant business.



[1:18:26] The dinner leading to Nick and Grant Achatz’s partnership.



[1:27:52] Why Nick chose to open a restaurant out of many risky options.



[1:30:33] How Nick spots talent early that others notice late.



[1:34:07] Questioning restaurant conventions like candles and white tablecloths.



[1:37:09] A now-famous chef was Alinea’s first customer.



[1:38:03] Nick and Grant wouldn’t let designers override their ideas.



[1:38:47] How Nick contributed effectively as a restaurant industry newcomer.



[1:14:19] Why Nick was “horrified” when Alinea won Best Restaurant in 2006.



[1:43:50] Grant’s cancer diagnosis; writing a book and revolutionizing reservations.



[1:45:28] Traditional restaurant reservation systems and Nick’s improvements.



[1:57:17] Bickering at press dinner; avoiding Next becoming “Disneyland of cuisine.”



[2:02:14] Reservation software problems; variable pricing based on day of week.



[2:05:48] The moment Nick realized “This is the best thing I’ve ever built.”



[2:07:41] Why the reservation system’s rewards were worth the asymmetric risks.



[2:10:16] Using Marimekko charts to visualize restaurant and sponsorship data.



[2:16:57] The next industry Nick wants to disrupt: truffles.



[2:18:55] Illuminating black boxes.



[2:26:24] Self-selection of job roles; how Nick’s hiring process has changed.



[2:32:01] Systems Nick uses to cope with a lot of email.



[2:37:43] Importance of engaging on social media, even if unable to respond to all.



[2:39:35] What “puzzle” filters and mini-hurdles in correspondence accomplish.



[2:40:36] Comparing similarities between the music and publishing industries.



[2:49:55] The agency problem as another black box.



[2:54:58] The Hembergers, The Alinea Project, and the upcoming independent Aviary Book.



[3:01:42] A brief discussion about cocktails.



[3:05:42] Books Nick has gifted most and how he personalizes gifts.



[3:08:10] Nick’s billboard.



[3:09:49] Parting thoughts.




SELECTED LINKS FROM THE EPISODE



Connect with Naval Ravikant:



Naval Podcast  |  AngelList  |  Website  |  Twitter




Lying by Sam Harris | Amazon



Meditations by Marcus Aurelius | Amazon



The Book of Life: Daily Meditations with Krishnamurti by Jiddu Krishnamurti | Amazon



Striking Thoughts by Bruce Lee | Amazon



The Origin of Species by Charles Darwin | Amazon



What Is Non-Judgmental Awareness, Anyway? | HuffPost Life



Crumb | Prime Video



Siddhartha by Hermann Hesse | Amazon



The Lion of Olympic Weightlifting, 62-Year-Old Jerzy Gregorek (Also Featuring: Naval Ravikant) | The Tim Ferriss Show #228



The Power of Habit by Charles Duhigg | Amazon



Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger by Charlie Munger | Amazon




Connect with  Nick Kokonas :



The Alinea Group  |  Tock  |  Twitter  |  Instagram  |  Facebook




The Aviary Cocktail Book by Nick Kokonas, Allen Hemberger, and Grant Achatz | Amazon



Life, on the Line: A Chef’s Story of Chasing Greatness, Facing Death, and Redefining the Way We Eat by Grant Achatz and Nick Kokonas | Amazon



The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life by Timothy Ferriss | Amazon



The Big Short: Inside the Doomsday Machine by Michael Lewis | Amazon



Wall Street | Prime Video



How to Turn Failure into Success | The Tim Ferriss Show #256



Colgate University



A River Runs Through It | Prime Video



Chicago Mercantile Exchange | Wikipedia



Chicago Research and Trading Group | Amazon



The Socratic Method | The University of Chicago Law School



The Problems of Philosophy by Bertrand Russell | Amazon



Bertrand Russell on Ludwig Wittgenstein | YouTube



The Nature of Things by Lucretius | Amazon



The Swerve: How the World Became Modern by Stephen Greenblatt | Amazon



MIT OpenCourseWare | Free Online Course Materials



Lord of the Flies by William Golding |Amazon



Hand Signal Galleries | Trading Pit History



First Options



Option Theory | Investopedia



The Wolf Of Wall Street | Prime Video



Chicago Board of Trade | Wikipedia



20 Years Already? Alan Greenspan and the ‘Irrational Exuberance’ Flop | MarketWatch



Standard Operating Procedure (SOP) | Wikipedia



Asymmetrical Risk/Reward | Asymmetry Observations



Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb | Amazon



The Black Swan: Second Edition: The Impact of the Highly Improbable by Nassim Nicholas Taleb | Amazon



“So You’re Telling Me There’s a Chance?” (Clip) | Dumb and Dumber



Long Lost Lamented Restaurants Power Hour: Trio | Eater Chicago



Blue Trout and Black Truffles: The Peregrinations of an Epicure by Joseph Wechsberg | Amazon



The Great History of Fernand Point and La Pyramide | Vienne Condrieu Tourisme



eGullet Forums



Alinea



Crucial Detail



Bocuse d’Or



Chef’s Table with Grant (Volume 2, Episode 1) | Netflix



The Aviary



Husk



Sean Brock’s Opening Day Review of Alinea | eGullet



Chartres Cathedral



Alinea — The Business Plan | eGullet



The French Laundry



Alinea is the Best Restaurant in Chicago | Chicago Magazine



A Man of Taste: A Chef with Cancer Fights to Save His Tongue | The New Yorker



Next



Dinner: The Toughest Ticket in Town | GQ



Next: Paris 1906 | A Life Worth Eating



When Paris Flooded, 1910 | Rare Historical Photos



OpenTable



Rackspace



Marimekko Chart — A Complete Guide | FusionCharts



How to Make a Marimekko Chart (Video) | MekkoGraphics



Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger by Charles T. Munger | Amazon



The Boring Company



US Commodity Futures Trading Commission



War and Peace by Leo Tolstoy | Amazon



About the Best Sellers | The New York Times



Weta Workshop



Pixar



Industrial Light and Magic



The Alinea Project



Peychaud’s Bitters




PEOPLE MENTIONED




Sam Harris



Marcus Aurelius



Jiddu Krishnamurti



Bruce Lee



Charles Darwin



Elon Musk



Steve Jobs



Marc Andreessen



Satoshi Nakamoto



Buddha



R. Crumb



Hermann Hesse



Jerzy Gregorek



Charlie Munger



Warren Buffett



Grant Achatz



Richard Thaler



Jerome Balmuth



Bertrand Russell



Ludwig Wittgenstein



Friedrich Nietzsche



Rene Descartes



Lucretius



Dagmara Kokonas



Jim Hanson



Nassim Taleb



Howard Marks



Jim Carrey



Captain America



Gordon Ramsay



Martin Kastner



Thomas Keller



Daniel Boulud



Sean Brock



Ruth Reichl



Auguste Escoffier



Stephen Bernacki



Jason Fried



Brian Fitzpatrick



Aaron Wehner



Allen Hemberger



Sarah Hemberger



Eric Jeffus

The post Naval Ravikant and Nick Kokonas (#737) appeared first on The Blog of Author Tim Ferriss .