Target cuts prices on 5,000 popular products: Here’s what’s on discount

If you’re looking to save money on groceries and other essential items (and who isn’t?), Target might be your new best bet.



On Monday, Target announced it will lower prices on about 5,000 items including paper towels, diapers, fruits, vegetables, and more. The price reductions will hit some of the store’s own brands, like EverSpring and Good & Gather.



“We know consumers are feeling pressured to make the most of their budget, and Target is here to help them save more,” Rick Gomez, executive vice president and chief food, essentials, and beauty officer at Target, said in the announcement. “Our teams work hard to deliver great value every day, and these new lower prices across thousands of items will add up to additional big savings for the millions of consumers who shop Target each week for their everyday needs.”



According to the announcement, prices on some popular grocery items, including Good & Gather Frozen Chicken Breast, Prime Hydration Ice Pop Sports Drinks, Johnsonville Cheddar Smoked Sausages, and Good & Gather Shredded Cheese, have already been knocked down ahead of Memorial Day weekend. For a longer list of other items included in the price reductions, see the announcement here .



The price-slashing at Target comes as sky-high food prices have been crushing shoppers at the grocery store checkout. Recently, Walmart, which sells discount grocery items, announced that its earnings have been elevated even with high-income shoppers as more people have turned to the budget retailer for must-have items. Walmart also recently dropped a new premium grocery label .



Walmart’s chief financial officer John David Rainey told CNBC that the uptick in shoppers comes as the retailer strives to make cooking at home more affordable, and more convenient. He noted that Walmart’s delivery business is thriving. “We’ve got customers that are coming to us more frequently than they have before and newer customers that we haven’t traditionally had, and they’re coming into a Walmart whether it’s a virtual store online, or whether it’s one of our physical stores,” Rainey said.



Even as inflation has leveled off, grocery store prices have remained high. And in a December 2023 survey, consumers cited the exorbitant food prices as their greatest financial concern .



In the new announcement, Target also pointed to its Target Circle card as another way to save on top of the newly slashed prices. “Shoppers also can save an extra 5% if they pay with Target Circle Card, get Target Circle deals, and more,” it noted.