Should You Have a Google YouTube Channel For the World to Watch?

©iStock/The_Believer_art YouTube is a global video platform that can get your business in front of millions of potential new customers. Additionally, meaningful video content can attract and engage your target audience and strengthen your marketing efforts. In this article , the author explains why YouTube is a must-have marketing strategy, how the video platform can help your brand and how to create a YouTube channel with compelling, engaging content.