In a news release shared with BLACK ENTERPRISE , the company revealed a one-of-a-kind cannabis line, curated alongside his loved ones, that honors Marley as both a musical and a cultural icon.
“Jeeter’s work in the cannabis space has been incredible,” said Cedella Marley, CEO of the Bob Marley Group of Companies, Grammy-winning singer, author, and Marley’s daughter. “Cannabis culture and the Marley movement go hand in hand. Jeeter’s deep dive into Jamaican culture has been a joy to witness, and the results speak for themselves.”
To bring the collection to life, Jeeter took a voyage to Jamaica, where they not only learned more about Marley’s roots but also took the liberty of supporting a music festival in his birthplace of Nine Mile. Working directly with the Marley family, the brand was intentional about incorporating Marley’s essence into everything from the strain to the packaging to “create a product that’s quality and design authentically reflects Bob Marley’s eminent legacy.”
Jeeter x @bobmarley – May 23rd
