You may want to publish your newsletter differently. Here’s why!

I have an idea to share with you today regarding newsletter marketing. Specifically, how to reach a wider spread of your readership. Just think how that could help you increase your sales or client enquiries .



It starts with an accidental discovery I made years ago, when switching email marketing providers.



People sometimes ask me why I often publish my newsletter on a public holiday or on a Sunday. These are 2 days when far fewer of by readers are likely to be at work or focusing on work. The answer is that I publish when I have something useful to share with you. And I usually write and publish on the same day. That’s it.



I then noticed something extremely interesting when I dug into the email software analytics.



I discovered that my newsletters tend to get a similar open rate on Sundays and public holidays as they do on a regular week day.



However, the mix of readers is very different!




Many readers who open 90% or more of my weekday newsletters, seldom open those I send at different times.



But readers who seldom open my newsletter on a weekday, are far more likely to open those I send on a Sunday or public holiday.




If you have a set day and time to publish your newsletter, it’s worth testing an alternate day and/or time. It is entirely possible your marketing message will reach a far wider number of your overall readership.



Tip: I wrote this post about how to increase your email marketing open rates that you may find useful.



Photo: Miguel Á. Padriñán Pexels.com
You may want to publish your newsletter differently. Here’s why! was written by Jim Connolly and originally published on Jim's Marketing Blog