The Most Powerful Leverage in the World

In this episode of Business Brain, we explore Cheech and Chong’s business journey, evolving into a successful comedy duo with cannabis-related humor. Shannon discusses his upcoming book on entrepreneurship and the power of optimism in business. We delve into reframing thoughts, using positive language, and supporting peers for success. Consistent positivity and mutual support are highlighted as keys to thriving in business. Listeners are invited to share their input on success strategies for collaborative learning

00:00:00 Business Brain – The Entrepreneurs’ Podcast #538 for Casual Friday, April 5th , 2024

April 5: Walk To Work Day


00:01:00 Cheech & Chong’s Last Movie – A story about branding and business

Tommy Chong’s (Discontinued) Nano CBD Gummies


00:06:54 SPONSOR: Escaping Employment . Get on the waitlist for Shannon’s Upcoming Book.
00:08:17 The Greatest Leverage In The World

Persistent Optimism
Smile In The Face of Adversity
The Ability — and Willingness — To Lift Other People Up
Quartet Glass Dry-Erase Desktop Computer Pad
Replace “Have To” with “Get To”


00:16:23 Shannon’s Not a Loser

Replace “I’m” with “You’re”
Fine-tuning your inner judge
Add “Yet” to your vocabulary


00:23:50 BB 538 Outtro

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