Top 10 Principles of Effective Communication Today

My entire career has been spent helping leaders communicate better. In working with leaders from a wide variety of industries over the years, our team has identified common traits that the best communicators possess. Not surprisingly, many of what defined greatness two decades ago still apply, and yet some skills have become even more relevant for addressing new challenges organizations face today.
With that in mind, we’ve identified the top 10 principles critical for effective communication today.
What Are the 10 Principles of Effective Communication?
The 10 principles we’ve identified for successful leadership communication today are the following:

Demonstrate that you genuinely care
Establish trust
Be authentic in your leadership style
Share a clear and inspiring vision
Recognize everyone is a leader
Master the art of storytelling
Embrace change
Know your audience
Build a stronger culture
Fine-tune the communication “system”

When leaders take the time to follow these principles to the best of their ability, the culture thrives, employees consider their company a great place to work, and business results inevitably follow. Here’s how you can use these principles to take your communication to the next level: