Ten Common Problems Designing Survey Questions - Satrix Solutions by @SatrixSolutions

Reflecting back on my legal studies, I often equate survey question development to direct examination and cross-examination of witnesses during a trial. Questions in a courtroom cannot be overly prejudicial to either side, so as to force an answer from a witness or prejudice the objective jury. Therefore, it’s not a stretch to say that developing questions for surveys is much like preparing questions for a trial.

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