When was the last time?

Photo by Fox on Pexels.com



When was the last time you tested different pricing models?



When was the last time you were contacted by a media outlet, for your professional opinion?



When was the last time you tested a new marketing tactic or strategy?



When was the last time you did something radically different from your competitors?



When was the last time you undertook detailed competitor research, so that you know what you’re actually competing against?



When was the last time you received a great referral from one of your customers?



When was the last time you updated your marketing materials?



When was the last time you took the lead in your industry?



When was the last time you took an idea that’s common and successful in a different industry, and applied it to your business?



When was the last time you seriously challenged one of your long-held business beliefs?



When was the last time you partnered with another business on a project?



When was the last time you updated your business goals and targets?



When was the last time you added a new product or service to your portfolio?



When was the last time you looked for new ways to solve problems, for your customers and prospective customers?



When was the last time you seriously asked yourself, if your business is growing as fast and as profitably as it could be?



When was the last time you saw a significant, sustained increase in profits, and what did you learn from it?



When it’s been too long



If it has been too long since you last did, or experienced, some of the above, now would be a great time to put that right.



Make a list. Then work your way through it. Some of these will be more challenging than others, but all of them are important enough to invest the effort required.
When was the last time? was written by Jim Connolly and originally published on Jim's Marketing Blog