Updating you on FTC privacy and data security initiatives

Updating you on FTC privacy and data security initiatives

lfair

May 25, 2021 | 10:57AM

Updating you on FTC privacy and data security initiatives



By

Lesley Fair






When it comes to consumer privacy and data security, your clients and colleagues want the word on what’s been happening at the FTC – and they want it in an accessible, to-the-point format. The agency’s 2020 Privacy and Data Security Update is ready for you to read, post, and share.
 

Enforcement

Building on decades of experience in consumer privacy and data security enforcement, the FTC announced a number of notable cases in 2020. Here are a few highlights:

Privacy. In addition to final court approval of the FTC’s settlement with Facebook , 2020 saw the Commission’s action against Zoom to address false and deceptive encryption claims and Zoom’s unfair practice of secretly installing software that bypassed a security feature in Apple’s Safari browser.
Data security. Settlements with “smart” lock maker Tapplock , emergency travel services business  SkyMed International , and mortgage industry analytics company  Ascension Data & Analytics all include enhanced orders that impose greater accountability on businesses.
FCRA. Actions against retailer Kohl’s Department Stores , mortgage company Mount Diablo Lending , and background report business AppFolio demonstrate that the Fair Credit Reporting Act is celebrating its 50th birthday with renewed vigor.
COPPA. Cases against HyperBeard and Miniclip demonstrate the FTC’s continued commitment to enforcing the Children’s Online Privacy Protection Rule.
Telemarketing. Actions against companies that engaged in or facilitated illegal telemarketing, including VoIP service providers like Alcazar Networks , are the latest efforts to protect consumers from unwanted calls. 2020 also marked the end to the decade-long litigation by the FTC and California, Illinois, North Carolina, and Ohio against Dish Network , resulting in $210 million in total financial remedies.
Rules

The FTC enforces more than a dozen rules designed to protect the privacy and security of consumers’ personal information. In 2020 reviews were underway for a number of those regulations, including the Health Breach Notification Rule and the COPPA Rule .

Reports and studies

Section 6(b) of the FTC Act authorizes the Commission to conduct wide-ranging studies based on information from companies submitted in the form of Special Reports. In 2020, the FTC issued 6(b) orders to nine social media and video streaming services : Amazon.com; ByteDance Ltd. (TikTok); Discord Inc.; Facebook, Inc.; Reddit, Inc.; Snap Inc.; Twitter, Inc.; WhatsApp Inc.; and YouTube LLC. The orders require them to provide data on how they collect, use, track, and present personal and demographic information; their advertising and user engagement practices; and how their practices affect kids and teens. In addition, the FTC submitted three reports to Congress in 2020 related to its privacy and data security efforts: Fair Credit Reporting Act: Efforts to Promote Consumer Report Accuracy and Disputes , Resources Used and Needed for Protecting Consumer Privacy and Security , and FTC’s Use of its Authorities to Protect Consumer Privacy and Security .

Workshops

Last year the FTC hosted three workshops to bring stakeholders together to discuss key privacy and security issues: Information Security and Financial Institutions: An FTC Workshop to Examine Safeguards Rule , PrivacyCon 2020 , and Data to Go: An FTC Workshop on Data Portability .

Consumer education and business guidance

In 2020 the FTC distributed millions of copies of consumer education materials in both English and Spanish on topics like identity theft, internet safety for children, mobile privacy, credit reporting, Do Not Call, and computer security. The FTC updated its IdentityTheft.gov site and published dozens of posts on its Consumer Blog to alert readers to the latest scams that could put their information at risk. For businesses, the FTC continues to publish an extensive library of resources – including a suite of materials on cybersecurity for small business – and ran 55 Business Blog posts on topics to help companies honor their privacy promises and protect sensitive information in their possession.

International engagement

In 2020 the FTC continued to work with foreign privacy authorities, international organizations, and global privacy networks to encourage cooperation in privacy and data security investigations. The FTC also played a role in advocating for globally-interoperable privacy protections for consumers. Another major priority in 2020: participating in policy deliberations and projects on privacy and data security internationally, including the global response to the C OVID-19 pandemic.