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How Brands Measure BuzzIn the last decade, brands relied on buzz measurements like earned media value, to understand the impact of online campaigns and events. BoF...
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When Marketing Gets PoliticalRothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and...
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How Beauty Brands Can Pick the Right Retail PartnerWith a growing number of retailers looking to stock cosmetics, skin care and more on their shelves, brands have to think harder about which partner...
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Pangaia to Cut up to a Third of Jobs in Swiss MoveThe brand will cut as many as 50 jobs as it moves its headquarters from London to Switzerland.
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Report: Michael Burke Frontrunner to Head LVMH Fashion GroupThe former Louis Vuttion chief would take over from Sidney Toledano, who would become an adviser to LVMH CEO Bernard Arnault, according to a report...
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The Recession That Wasn’t?China’s economy is ramping up just as America’s is slowing down, giving global brands some options to navigate a downturn. That, plus what else to...
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Robert Triefus Is Leaving GucciTriefus helped define Gucci’s brand strategy and recently began overseeing its web3 and gaming efforts.
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How Vulnerable Is LVMH?This week, shares soared after luxury’s biggest player reported another quarter of better-than-expected results. But protesters flooding Paris’...
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The BoF Podcast | Jerry Lorenzo on the Future of Fear of GodJerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.
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Lanvin Creative Director Exits Amid Brand RestructureBruno Sialelli’s departure comes as the brand establishes a new leather goods and accessories department and Lanvin Lab, a new division dedicated...
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Uniqlo Parent Raises Full-Year Outlook; Sees China RecoveringUniqlo parent Fast Retailing Co Ltd reported a 16 percent jump in first-half profit and lifted its full-year outlook on Thursday, as the Japanese...
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What the Quiet Luxury Trend Means for SustainabilityThe understated allure of classic, high quality pieces dovetails with conscious consumption calls to buy less, but better. But brands are treating...
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What Fashion’s E-Commerce and Tech Professionals Need to Know TodayBoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s...
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Hermès Sees No US Slowdown as Sales Jump 23%Sales at Birkin bag maker Hermès rose 23 percent in the first quarter, above market expectations, as wealthy shoppers in China and Europe splurged...
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Brands Look To China’s Tropical Duty Free Island Paradise for Consumer ComebackRepresentatives of over 3,000 brands including Burberry and Estee Lauder descended on China’s Hainan this week to show off their latest wares,...
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Dr Martens Warns on Profit as Finance Chief WalksDr Martens issued its third profit warning in five months on Friday, as it struggled with higher-than-expected costs at a new Los Angeles (LA)...
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Britain’s Superdry Considering 20% Equity RaiseThe group, whose shares have fallen 37 percent over the last year, also withdrew its profit guidance of “broadly breakeven” for its current year...
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Why Fashion Hasn’t Given Up on Social CommerceIn March 2019, Meta (then Facebook) chief executive officer Mark Zuckerburg announced a major push into e-commerce with the launch of Checkout, a...
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How to Elevate Internal Communications and Increase Employee EngagementSeventy-nine percent of employees are either not engaged or are actively disengaged at work. Brandlive is creating tools to re-engage the...
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Walmart Sells Menswear Brand BonobosThe deal is the latest sign that Walmart’s efforts to move into the DTC sector has fallen short.
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Vogue Ukraine Returns to PrintOver a year after the Russian invasion of Ukraine, Vogue Ukraine is back in print with a new commemorative issue. Called “The Road of Unbreakable,”...
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Rent the Runway Drops on Downbeat Full-Year OutlookRent the Runway Inc. fell after it reported a downbeat outlook for the remainder of the fiscal year and named a new chief financial officer.
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BoF LIVE | The Evolving Art of Luxury Experiential RetailOn Thursday, April 20 at 17:00 BST / 12:00 EDT, please join BoF’s Director of Research & Analysis Diana Lee, along with Andrew Lutfy, chief...
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LVMH Strengthens Tiffany & Co.’s Manufacturing Capabilities With New AcquisitionThe luxury goods conglomerate has purchased a majority stake in Platinum Invest Group, a France-based jewellery manufacturing group that owns five...
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Amazon Joins Generative AI Race, Targets Tech at Cloud CustomersAmazon Inc. is joining Microsoft Corp. and Google in the generative artificial intelligence race, announcing technology aimed at its cloud...
