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Should Fashion Worry About a TikTok Ban?The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on...
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Puma Expects Q2 Sales Growth Below Full-Year TargetGerman sportswear maker Puma on Wednesday said it expected second-quarter sales to grow at a low- to mid-single-digit percentage rate, below its...
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‘I Have an Invisible Disability Myself’: Edward Enninful and Sinéad Burke on Their Fashion RevolutionHow do you shake up a homogeneous industry? The editor and the fashion activist explain why they brought a daring, dynamic vision of disability to...
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Do Luxury Stocks’ Record Valuations Reflect Reality?Kering’s first-quarter sales were a stress test for luxury demand after strong momentum at LVMH and Hermès pushed shares in the sector to dizzying...
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Heritage Porcelain Brand Ginori 1735 Enters LifestyleDuring Salone del Mobile, Ginori 1735 unveiled its redesigned Milanese flagship store — the latest iteration of the 300-year-old business’...
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What Would a US TikTok Ban Mean for FashionTikTok’s CEO will appear before Congress on Thursday to defend the increasingly-controversial social media platform as talk of a stateside ban...
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Sephora’s London Debut, ExplainedThe LVMH-owned beauty giant opened its first brick-and-mortar location in the UK after launching digital-first last October. The Business of Beauty...
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Balenciaga’s Make-or-Break Show, ExplainedCreative director Demna is attempting to establish a new direction for the Kering-owned brand in the wake of scandal. The promise of a major reset...
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To the Moon and Back With Off-WhiteIbrahim Kamara’s official debut as art and image director for the brand is a far-reaching personal odyssey.
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TikTok’s Deinfluencing Trend, ExplainedDespite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions
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Daniel Lee’s High-Stakes Burberry Debut, ExplainedThe former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake...
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Should Brands Use Virtual Influencers in China?Critics say they are dystopian, but ‘flawless’ virtual influencers may be worth considering in a market where celebrity brand ambassadors have...
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How Some Brands Are Beating the Retail SlowdownSales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line...
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Inside Jonathan Simkhai’s RebrandAfter over a decade in business, the brand will now only be known as “Simkhai” in an effort to appeal to international audiences
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The Strategy Behind Skims’ Viral White Lotus CampaignThe brand’s latest celebrity stunt serves as another example of how it is wielding star power beyond its famous founder.
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Shein’s Years of Explosive Growth Are Over. What’s Next?The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap...
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Why Gen-Z Yellow Will Never Be Millennial PinkGen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon.
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The Year Ahead: The DTC Reckoning Is Coming For FashionMounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The...
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Kering Sales Edge Up 1%, Lagging RivalsSales at French luxury group Kering rose by just 1 percent in the first quarter, as star label Gucci benefited less than rivals from a rebound in...
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Spain’s Tendam Hands Russian Shops to Belarusian CompanySpanish fashion group Tendam will reopen its stores in Russia through a Belarusian company, its chief executive officer told Reuters on Tuesday,...
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After Existential Crisis, Primark Broadens Ranges and Targets USUnable to sell stock during the Covid-19 lockdown, now three years later, Primark has expanded its reach to the US, primarily into the southern...
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Gap to Cut Hundreds of Jobs in New Round of LayoffsGap Inc is eliminating hundreds of jobs from its global workforce, the Wall Street Journal reported on Tuesday, citing people familiar with the...
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Start-Up E-Commerce Platform Temu Expands to EuropeUltra-low-cost e-commerce platform Temu, owned by PDD Holdings, has started selling to European markets, including France, Germany, Italy, The...
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Luxury Braces for the Return of the ‘Daigou’Grey market resellers that frustrate global brands in China by exploiting cross-border price gaps have been unleashed by the end of pandemic-era...
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Levi’s Looks to Cut Denim’s Water Impact Where It Most CountsThe jeans maker is among a group of fashion brands coming around to location-specific water reduction targets.
