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How to Beat the Big Guys With Qualitative Marketing
The other day, a client shared that she operated, as a side hustle, a small service-based business while maintaining her corporate day job. She...
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Your Supply Chain Assumptions Are a Ticking Time Bomb
At one of my workshops, I recently spoke to a participant about a solar energy-based company he was considering starting. I shared that if he was...
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Influencer Survival Guide: How to Navigate FTC’s Endorsement Rules
I recently acquired some new home gym equipment. Like most people, as part of my research, I watched a bunch of YouTube videos before I made my...
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How To Unlock Sales Success By Knowing What To Say And When
Words To Inspire Prospects to Buy When making sales, there is a fine line between being too pushy and being assertive enough to convince a...
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What It Takes to Franchise a Successful Business Model
When you have a successful business, many small businesses naturally feel the urge to grow by adding more physical locations. Expanding the number...
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How to Unlock the Power of Dynamic Pricing
Recently, I read an article about the use of dynamic pricing in the fast-food industry, specifically Wendy’s decision to adopt this strategy and...
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The Value of Hiring a Payroll Specialist for Your Small Business
Running a small business is no small feat. From managing finances to ensuring compliance with various legal requirements, the responsibilities can...
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How to Master Financial Fairness Using Capital Accounts in LLCs
My wife and I operate several closely held LLCs, of which we are the only members. Since all our financial interests are comingled, we simply...
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How to Employ Labor Arbitrage to Optimize Business Growth with Offshore Freelancers
In today’s highly competitive business landscape, entrepreneurs often find themselves at a crossroads where their need for expansion clashes with...
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Navigating Growth: 12 Steps to Hire Your First Employee
The other day, we looked at a growth strategy with life balance benefits for knowledge businesses that can hire remote fractional offshore...
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Unlocking Growth: Fractional Freelancers, the Smart Way to Staff
As a business owner, you have options when it comes to staffing. However, too many first-time entrepreneurs have come from the corporate world and...
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Attitude Matters: Navigating the 4 Pillars of Successful Recruitment
As Business News Daily reports, 60.7% of small business owners see hiring the right talent as a major challenge. For companies competing for...
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How to Forecast Industry Success Based on Demographic Spending Patterns
An essential business function that I attribute to the CEO role in a small business is to look outside of the organization at external factors...
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17 Popular Crowdfunding Platforms (Updated 2023)
There is a wide array of crowdfunding platforms, each with its unique spin on ways to raise funds. Some platforms support charitable or creative...
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Categorical Decisions vs. Incremental Decisions: Unraveling the Dynamics of Decision-Making
In the vast realm of decision-making, two distinct approaches often come to the forefront. Categorical decision-making and incremental...
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Unveiling The Big Picture: Sharing Your Vision for Business Success
One of my former SCORE colleagues, Tuck Aikin , wrote the following article about valuing your greatest assets, your employees several...
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The Power of Educational Marketing: Unlocking the Potential for Small Businesses
In today’s competitive business landscape, small businesses often struggle to effectively stand out and connect with their target audience....
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Beyond The Hype: Uncovering the True Value of Advertising
In today’s highly competitive business landscape, advertising plays a vital role, but not like most first-time small business owners think. While...
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How To Survive Public Customer Outbursts and Manage Your Reputation
The following article was written by Tuck Aikin, a former colleague of mine, several decades ago, but it is as true today as it was then. I hope...
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Think Twice: Powerful Lessons When Taking a Stand on Polarizing Issues
Each month, I teach a portion of a Startup Day workshop. Jonathan Liebert , CEO of the National Institute for Social Impact , is the speaker who...
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How To Harness the Paradox of Technology with One-Downing Tactics
The paradox of technology is a compelling phenomenon that reveals itself when we consider how the same technology designed to simplify our lives...
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How To Avoid Business Droughts: Understanding the Rain Dance of Timing and Location
One of my former SCORE colleagues, Tuck Aikin, wrote the following article about the value of keeping an eye on changing business conditions...