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TurboTax Advertised Free Tax Prep When Most Customers Had to Pay. It's a Master Class in How to Hurt Your Own BrandThe FTC ordered the company to stop deceptive advertising. The company says it will appeal in federal court.
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eBay’s CEO Says the Company Is Laying Off 1,000 People Via Zoom. It’s an Example of What No Leader Should Ever DoThere's no great way to let people go, but leaders should be held accountable for their decisions.
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Why Strategic Slowness Is the Next Big Trend for 2024, According to a Stanford Biz School ProfessorI'm hoping this Stanford expert is right, that 2024 is the year we realize slowing down leads to more success.
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Hackers Cry Foul on HP CEO's Viral Cartridge TaleSocial media offers skeptical responses to Enrique Lores's claim that infected cartridges prompted the company's policy of bricking printers...
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6 Common Pitfalls to Avoid When Launching a Customer-Retention StrategyRetention programs can go wrong without a focus on key areas.
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Think You Are What You Measure? This Intel Co-Founder Said You Always Need 2 Metrics to Measure Every Goal, Backed by Leadership ScienceYou are what you measure. Be make sure you measure the effect and countereffect.
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Google's AI Model, Gemini, Could Help Businesses Create Better AdsSmall-business owners can now use a chatbot to make more effective ad campaigns, according to Google.
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Dunkin' Donuts Facing Lawsuits Over Exploding Toilets and Lactose-Intolerant CustomersThe coffee shop has been accused of discriminatory practices when it comes to dairy-free alternatives.
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Venture Funding Hit a 6-Year Low in 2023. For Some Companies, That May Be a Good ThingA recent report from CB Insights found that funding levels tanked last year. While businesses should take note, there's no need for despondency.
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Why Older Workers Are Now the Better ChoiceThere's a lot to be said for youth and inexperience, but many companies today need wiser, more experienced workers to get them through the next...
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Costco's Copycat Mirror Shows That Imitators Can Win BigThe corporation's $150 mirror offers an affordable alternative to Anthropologie. Customers can't get enough of it.
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How Are You Classifying Your On-Demand Staff?The Labor Department's new rule aims to curb worker misclassification. Some argue that it'll throttle businesses hiring gig workers.
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After 76 Long Years, In-N-Out Burger Just Made a Heartbreaking Announcement For the Very First TimeIt's the first time In-N-Out Burger has ever closed a restaurant. The reason why makes it even harder to take.
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Oscar Mayer Just Revealed the Genius Question They Ask in Every Wienermobile Job Interview'It can be a taxing job. I mean, like I said: Over 200 events a year.'
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Biden Approves Last-Minute Bill to Avert Partial Government ShutdownThe short-term spending bill funds the federal government into March.
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How to Get Your Emails Past Google and Yahoo and Into the InboxGoogle and Yahoo now require you to authenticate your emails, allow people to leave your list easily, and avoid spam complaints.
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Google Layoffs Reflect the AI Disruption Most Companies Will FaceNews of additional layoffs at Google as it prioritizes AI development exemplifies tech-spawned job losses to come.
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New Adobe Report: Consumer Retail Spending Increased in 2023, but Is Projected to Decrease in 2024Take these steps to prepare your business for leaner times.
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Steal This NFL QB's Surprising Polite Trash Talk Trick to Throw Your Rivals Off Their GameAn ex-football player's odd but effective trick for psyching out opponents works in business too.
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Want to Change Your Company Culture? Start With BehaviorsOrganizational culture reflects the values, beliefs, and norms of your employees. It can only be changed by introducing and establishing new...
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Owning Your Business Direction: The 'What I Don't Want' Assessment for Small Business OwnersUnlocking success by identifying your no-go zones: Seven key questions to streamline your company's path to breakthrough growth.
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Why These Companies Work Only With Purpose-Driven Clients--and How They Do ItHere are three tips for how your company can do the same.
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How to Get a Piece of the $14 Billion National Green BankThe National Clean Investment Fund is worth a look if you've got a clean technology plan in the making.
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Meet the Robot Bartender That Served Drinks for Kendall Jenner's Marketing EventAt CES 2024, Richtech Robotics showed off ADAM, a robot barista and bartender that the company is renting out for events.
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What the Best Super Bowl Ads of All Time Have in Common, According to Marketing ResearchersMemorable commercials like Apple's '1984' and Budweiser's horse-dog love story are certainly different, but a pair of marketing professors say they...
