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You in 2024: You’ve got what you need
Photo by Teuku Fadhil I’m referring to freedom of choice . That’s what you need. And that’s what you have....
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Attract more customer enquiries, the friendly way!
Photo by KOBU Agency Here’s a quick marketing tip, which can help you attract more customer (or client) enquiries. I hope you...
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Protect your business from ear tickling
Here’s a quick tip for 2024. I want you to protect your business from something I call ear tickling . Ear tickling is what a...
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Success doesn’t care
You offer a great product or service. You’re passionate about what you do. You work hard. And you work smart, too. So,...
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Here’s what makes your marketing go viral
Viral marketing is something I get asked about a lot. It’s actually pretty easy to understand. Every piece of viral...
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The end of selling? I hope so. Here’s why
It turns out that everybody in your marketplace has at least 2 things in common. They hate being sold to. They hate...
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Marketing money Vs Marketing creativity
Ever wondered why I don’t write about how or where to spend your marketing money ? Well, today I spill the beans....
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Marketing 101: Styles make sales
In today’s post, I’d like to share how a simple idea can help you develop a massively more effective way to sell your...
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I’m busy. I’ve heard this before and I don’t know you
Photo: Shutterstock . Before you market anything to anyone, there are 3 critical questions your prospective customers need...
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When people say you’re too expensive, do this!
When you ask why they didn’t buy from you, prospective customers or clients often say that your prices are too high. And it...
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10 Huge business wins you can start on today
With 2024 just around the corner, here are 10 massive improvements you can make, to set your business for success in the year ahead....
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The best decisions you’ll ever make
I have a very quick, yet powerful business development tip to share with you today. It starts with a question. Have you...
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Write short. Be understood
People’s attention spans have never been shorter. This includes your prospective clients or customers, which is why your...
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Sorry to disturb you
I received a marketing email earlier, which contained a serious error. This error will have dramatically reduced its conversion rate....
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Finding diamonds. And 9 other tips
Here are 10 characteristics, common to every successful business owner I have ever met or studied. I hope you find them useful....
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How to sell your services into massive companies
Photo: Shutterstock . Have you ever considered selling your services to huge corporations? If you haven’t, then maybe...
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Flip your business
Did you know, the massive majority of small businesses are built on an ineffective, upside down model? It looks like this. The...
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Super-effective marketing, in just 3 steps
Do you ever wonder what’s stopping you from getting enough high quality sales leads or enquiries? This is a problem, which...
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Growing your list
I receive a lot of questions from business owners, who want advice on how to grow their lists. And I usually start by explaining...
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New is getting old
When it comes to creating a powerful marketing message and attracting customers, the word ‘ new ‘ is overrated. New is...
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Did you see what those liars are saying?
Have you ever looked at the marketing promises made by your competitors? Your most unreliable competitors will promise to...
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How to turn your customers, clients and prospects into fans
Without doubt, customer experience is one of the most powerful forms of marketing. Here’s a look at why, plus some examples to help your...
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Set your business free from this limiting belief
With 2024 less than 2 months away, I’d like to help you overcome one of the biggest barriers to business success. If you do,...
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Reject the mob. Here’s why!
Here’s a very straightforward, proven way to build a successful service-based business. I’m going to suggest you reject...
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The easy switch: Attract clients like a magnet
Photo by Ave Calvar on Unsplash To start the week, I’m going to share an extremely powerful marketing tip with you....