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It’s the ‘6 word secret’ to business successPhoto by Olena Sergienko on Unsplash The secret is simply this: “In business, the winners get moving”....
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How to have major breakthroughsToday, I’m going to share some ideas to help you achieve that major breakthrough you need. Maybe it’s an...
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The marketing information you needA company pays a salesperson $125,000 a year. That salesperson has generated an average of $250,000 a year, for 3 years, in...
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Finish strong: Attract more salesFinish strong. That’s solid advice for most things. But when writing persuasive marketing copy, the advice becomes explosive....
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Don’t hide the bad stuffYou’re reading about a product or service. It sounds amazing. Then you spot it! You spot the dreaded * asterisk ....
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They’re always right. Are you?If you want to make dramatically more sales, you need to start by knowing what your prospect’s buying style is. Once you uncover the...
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Powerful words for your marketing toolboxI’ve compiled a selection of words, which can help you improve the effectiveness of your marketing copy. They’re in no...
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Core essentials: Accelerate the growth of your businessSuccessful athletes focus heavily on building their core body strength. They know that a strong core is essential to their overall...
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Make lots more mistakesIt’s not only okay to make marketing mistakes, they’re absolutely essential if you want your business to grow in any meaningful...
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It’s a love thingIt’s your business and quite rightly, you love it. You love your products or services, too. This partly explains a very common...
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The success multiplier effectPhoto: Shutterstock . At the beginning of my marketing carer, I was introduced to a marketing tactic known (back then) as the success...
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No one gives you the initiativeThere’s something wonderful and extremely powerful about initiative. Just think about this for a moment. No one gives you the...
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How to be number one. In a category of one!It’s tough being a service provider. There are so many of us in every industry. Not only that, a prospective client can find lower...
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Ignore the unbelieversYou gave a great presentation or demo to a prospect. It went extremely well. Without a hitch. You answered their questions in...
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The biggest lie in business is not what you think it isAre you tired of prospective clients or customers, who don’t get back to you when they say they will? If you are, here’s...
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Unlock hidden opportunities: Addressing unmet needsRight now, your marketplace has unmet needs. That may not sound particularly exciting. But it should. Why? Because when...
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10 Marketing ideas and oodles of useful resourcesHere are some marketing ideas, along with links to useful resources. But first, I have a little surprise for you. If you need...
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Empathy in marketing: It’s absolutely essential!How interested are you, regarding the challenges facing your prospective clients or customers? That may seem like an odd question, but your...
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How to set your fees correctlyA newsletter reader, Donna, asked me if I’d share some ideas on how to set your fees correctly . Today, I not only answer...
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3 Tips to help you regularly create great Content MarketingIf you’ve ever wondered, how some people are able to regularly produce effective content marketing; newsletters, blog posts,...
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When you’ve run out of options… you haven’t ! There’s always an answer. A way forward. A way to turn things around. Often, the answer...
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Stop explaining everything. Really. Stop it!One of the most common marketing challenges facing business owners is also one of the most serious. I’m referring to a lack of...
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Proof: Your business growth potential is limitlessYou now have free access to every prospective client or customer on the planet. And that’s a provable fact. This means...
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How to motivate people to take action, right nowHere’s the foundation of all successful marketing. In just 7 words. It motivates people to take action, now. Let’s...
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The Andy Warhol guide to business successToday, I’d like to share one of the most valuable lessons in business with you. It comes from an unusual source: Andy Warhol. And...
