https://jimsmarketingblog.com/feed/
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A powerful lesson from Apple and Starbucks
Is your business both focused and flexible? Those words almost sound like opposites. They’re not. In business, they...
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The marketing power of ‘Style Over Substance’
Photo: Shutterstock . The following statement will sound counter-intuitive. That’s because you’ve been lied to...
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Build your ideal business. No selling required. None. Zilch!
Photo: Shutterstock . I’m going to share a powerful marketing idea with you today. It’s all about how to attract...
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Entrepreneurs think differently
The average small business owner needs a very good reason to do something new. Yet, just a feeble excuse is more than enough to stop them...
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The day I met Lisa!
In 2017, Frankie introduced me to someone amazing. “Jim, this is Cid, that wonderful photographer I told you...
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7 Essentials for business success
In just a few weeks time, we will be half way through the year. So, how’s things? Are you on track to hit or smash your 2023 goals?...
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When was the last time you…
When was the last time you tested different pricing models? When was the last time you were contacted by a media outlet, for your...
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Jim, why have my sales numbers dropped?
Have you noticed an unexpected drop in sales or new clients? If you have, you’re not alone. It’s a challenge, which...
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Your future. Your choice. Own it!
During periods of rapid change, it’s easy to feel like you have less control over your business results. That’s really not the...
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Marketing 101: Do free offers work?
A lot of people ask me about the marketing effectiveness of free offers or freebies. So today, I have a few ideas and a story to share, to help...
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A lesson in goal setting from the genius of Michelangelo
How are your business goals coming along? As you consider your answer to that question, I’d like you to think about the...
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3 Essential things you must tell your prospects
Before you pull the trigger on your next marketing effort, here are 3 questions your prospective clients or customers need you to answer....
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It’s okay. Even Superman struggled with kryptonite
Image: Esteban Lopez Every business owner has weaknesses. Including you and me. But that’s okay. After all,...
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Average regularly beats outstanding
There’s no doubt about it. There are prospective clients out there who need what your business provides. That’s a fact!...
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Your future is as bright as you think it is
I’ve been working with a lot of small business owners, who are prospering mightily right now. Today, I’m going to share a...
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This tip can improve your whole business
Here’s a very quick tip, which can dramatically improve things across your entire business. As someone who has mentored...
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Your customer, and your business, are one
If it’s best for your customer, do it. Seriously, just do it! Because it will automatically be best for you and your business, too....
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Stop focusing on more sales leads. Really. Just stop
What do you think is the most common problem that business owners ask me to help them with? It’s a version of this: “Hi...
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12 Quick tips and ideas to help your business thrive
In no particular order. Be stingy with your time , but not with your ideas. Your past does not equal your future. Next level...
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Marketing that sticks, is marketing that sells
Marketing that spreads does exactly that. It spreads from one person to another. And from a sales perspective, it can be a total waste of...
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Decisions: How to get your timing right
The right time, and the perfect time, are not the same time. But many small business owners are totally unaware of it. And it...
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Your opinions, voice, uniqueness and AI
Opportunity is knocking. It’s knocking loud and it’s knocking clear. The best part? To benefit from this spectacular...
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12 Trusted ways to get free publicity
People will happily share your message for free. If it’s baked into your product or service . When you see someone using a laptop...
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Sales Targets: You’re doing it all wrong
There’s something a lot of business owners get wrong about sales targets . It’s simply this: They usually misunderstand the...
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Why lists dominate marketing. And why you should use them
Ever wondered why so many articles, videos and newsletters are based around the idea of a list ? Yes, you’re right. It’s...