https://www.volusion.com/blog/rss/
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Leveraging the Psychology of Discounts to Make More MoneyEveryone is attracted to a deal, no matter how large or small. By incorporating coupons and discounts into your overall marketing and pricing...
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7 Best Practices for Refreshing Your Site DesignIf a few years have gone by since you’ve updated your website design, you might be surprised to see the difference a design refresh can make. A...
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Merchant Stories: Kellie's Bead BoutiqueWe love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how...
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How to Make the Transition from Brick-and-Mortar to EcommerceLast year saw an unprecedented number of businesses moving online as brick-and-mortar stores adapted to the conditions created by COVID-19. While...
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Volusion is Taking the Next Steps to Enhance Its PlatformsToday we are thrilled to announce that effective January 19, Volusion has successfully emerged from the Chapter 11 bankruptcy protection...
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How to Increase SEO by Adding Content on Category PagesPositioned right between the broadest and most specific pages on your site, category pages have the potential to attract keyword searches that...
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Leadership Spotlight: Sandra Nguyen, VP of People & CultureEach month, we’re interviewing members of Volusion’s leadership team to gain insight into the people behind the company. This month, we’re...
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How to Develop Your Ecommerce Marketing Strategy for the New YearWith the holidays behind us, we’re all hoping for a successful year in ecommerce—and the best way to do that is to start the new year with a...
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How to Enhance Your Holiday Return ProcessAs the busy holiday shopping season comes to a close, congratulate yourself on making it through one of the wildest years in recent memory....
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Acquiring vs. Retaining Customers: The When & How of EachNew and repeat customers are two very different audiences with different needs. While debate has long raged over which audience should be the...
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Merchant Stories: Game BibsWe love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how...
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The 9 Best Email Types to Include in Your Ecommerce Email Marketing StrategyEmail marketing is an essential part of owning and operating any business. The most effective email marketing strategies inspire purchase...
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Leadership Spotlight: Mia Pruett, Head of Search Marketing for StudioEach month, we’re interviewing members of Volusion’s leadership team to gain insight into the people behind the company. This month, we’re...
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10 Ways To Drive More Purchases Through Social MediaFor ecommerce businesses, the benefits of social media marketing heavily favor brand recognition and customer loyalty. While the importance of...
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Black Friday and Cyber Monday Shatter Sales RecordsThe 2020 Black Friday shopping weekend exceeded expectations for businesses again this year, showing marked increases in sales and yearly growth....
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Merchant Stories: Pastosa RavioliWe love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how...
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What the Google Core Algorithm Update Means for EcommerceOn Nov 10, 2020, Google announced that their new 2021 Google Algorithm Update will tentatively be deployed in May 2021. This update will be...
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Leadership Spotlight: Dustin Frazier, Director of Client SuccessEach month, we’re interviewing members of Volusion’s leadership team to gain insight into the people behind the company. This month, we’re...
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How to Audit Your Ecommerce Store’s SEO in 10 Easy StepsWhen it’s time to decide where to spend your marketing budget, understanding the state of your store’s on-site SEO is critical. But professional...
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How Amazon’s Late Prime Day Event Is Already Affecting Black FridaySince its first occurrence on Amazon’s 20th birthday in 2015, Prime Day has become a lucrative annual sales event for the online retail giant....
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Merchant Stories: The Egg Carton StoreWe love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how...
