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Ecommerce News Roundup: Q4 2022What's been happening in ecommerce as the year comes to a close? Below, we take a look through the top five ecommerce news stories of the...
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How a Solid PPC Strategy Helps Ecommerce Businesses GrowYou want your business to be visible along with your competitors, so what do you do? You advertise—and one of the best digital advertising...
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6 Obscure Products You Can Sell OnlineCyber Monday brought in a record $11.3 billion in sales this year, and final holiday shopping numbers are expected to be strong as well. Online...
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5 Must-Have Small Business Marketing ToolsIn today’s digital space, the world is your oyster when it comes to marketing tools available for your business. Whether you’re a...
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Minimalism vs. Maximalism in Ecommerce DesignWhen it comes to ecommerce website design, the look and feel of your site are both very important to the customer experience. Therefore,...
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Building a Holiday Marketing Calendar for Your Ecommerce StoreA holiday marketing calendar is a schedule of all marketing activities planned for specific holidays. This document spells out the deadlines,...
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404 Errors: What Ecommerce Businesses Need to KnowMarketing specialists often hear questions regarding pending 404 errors. Even if you’ve run into “404 not found” pages occasionally while using...
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Ecommerce Loyalty Programs: Everything You Need To KnowIf you're running an ecommerce business, you know that customer loyalty is essential to your success. Keeping your customers coming back is key...
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How to Optimize Your Ecommerce Site for the HolidaysWhen it comes to preparing an online store for holiday shoppers, emphasis is typically placed on marketing and graphic design. As...
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Merchant Stories: Moonshine Still ProWe love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how...
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How to Scale Your Ecommerce StoreRunning an ecommerce store is an excellent way to reach a wider audience that is interested in the products you sell. When building a business,...
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Common Accounting Mistakes New Business Owners MakeStarting a new business is an exciting and invigorating time where entrepreneurs feel empowered by the seemingly endless possibilities of...
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How to Create an Effective Ecommerce Keyword StrategyWe all know that SEO is critical in driving quality traffic to your online store. One of the most important ways to get traffic to your website...
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Boost Website Traffic With the Best Website Traffic Analysis ToolsThe term “big data” is no longer just a buzzword thrown around by sophisticated marketers. Metrics are crucial for every aspect of your...
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The Top 6 Places to Get Ecommerce Web Design InspirationWhether you're redesigning your online store yourself or hiring a professional web designer to handle the work for you, it never hurts to soak...
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An Introduction to Buyer Personas for EcommerceAs a business owner, you’re on a constant journey to discover more about your customers. Understanding their needs and desires helps you make...
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Ecommerce Product Descriptions: Avoid These 8 MistakesWhen it comes to ecommerce, product descriptions can make or break a sale. Since customers cannot examine whatever they’re hoping to purchase...
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Writing a Welcome Email that Encourages Repeat PurchasesEmail marketing is a vital component of any ecommerce business's marketing strategy. Because the welcome email is the first in a sequence that...
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How to Use Niche Marketing for Your Ecommerce SiteWhether you are opening a new ecommerce business or simply introducing a new product line, appealing to niche markets is a tried-and-true...
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Merchant Stories: Beachcombers Bazaar & Henna SupplyWe love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how...
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Assess Your Online Store: Is It Time for a Design Refresh?Regularly taking stock of your ecommerce site is critical for business owners who want to run a successful store. Even if you feel like your...
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How to Improve Customer Service for Your Ecommerce BusinessEcommerce businesses are growing in popularity, and for a good reason: they offer a convenient and efficient way to purchase items online....
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The Best Marketing Channels for Ecommerce BusinessesSo much has changed in marketing for ecommerce over the last few years. Not only are we spending more and more time on our devices; we’re also...
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Facebook to Restructure Main Feed: Implications for Video Content in 2022Facebook recently announced a restructuring of its main feed for all of its users. The announcement came after a leaked internal memo that...
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How Entrepreneurs Can Deal with Failure (Large or Small)Running a business—ecommerce or otherwise—involves such an extensive and ever-changing list of moving parts that failure of some degree is...
