https://www.volusion.com/blog/rss/
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4 Steps for Assessing Your Ecommerce Site's User Experience (UX)Ensuring a positive user experience is vital to the success of any online store. Not only does it set your business apart from others in your...
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How to Make Social Media Ads Work for Your BusinessSocial media has played a huge factor in ecommerce sales over the past few years, and marketers can now connect with potential customers better...
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8 Ways to Prepare Your Ecommerce Business for the Valentine's Day HolidayThe upcoming Valentine’s Day holiday presents a perfect opportunity for brands to increase sales after the dreaded post-holiday slump. If your...
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Volusion Releases New Admin UX/UI Enhancements for 2022At Volusion, we’re always actively working to modernize our platform for our merchants, and much of that is occurring behind the scenes. For...
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Merchant Stories: Halo HeadbandWe love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how...
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Why User Experience (UX) Can Make or Break an Ecommerce BusinessA website’s user experience (UX) is often mistakenly simplified to mean "how easy it is to use a website." However, this definition describes...
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4 Ways to Make a Free Design Template Look UniqueWith hundreds of free ecommerce templates at your fingertips, it’s easy to find something that will fit your website's needs and match your...
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How to Recognize Ecommerce Fraud and Protect Your CustomersEcommerce is one of the most accessible ways to make a living online. Online sales have steadily increased over the past decade, seeing an even...
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8 SEO Resolutions to Make for the New YearThe New Year is notorious for spawning positive change—there’s something mysterious about the “new” aspect that makes us want to put forward...
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How to Write Effective Email Subject Lines for EcommerceWhen any type of marketing email—whether it be a newsletter, cart abandonment email, promotion, etc.—is being prepped to send, the subject line...
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Merchant Stories: Cincinnati Health InstituteWe love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how...
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8 Ways to Optimize Your PPC Ads After the HolidaysThe holiday season is wrapping up, and with it has gone the effectiveness of your holiday PPC tactics. But no worries—that just means it's time...
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Why Accepting Multiple Payment Methods is Vital for Ecommerce SuccessWith the multitude of payment options available today, it can be difficult to keep track of all the ways shoppers can fulfill payment obligations...
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Black Friday and Cyber Monday Performance in 2021The Black Friday/Cyber Monday weekend of sales is when consumers typically buy their holiday gifts for the year—and even some treats for...
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How to Increase Social Media Engagement OrganicallySocial media is a great tool that can help business owners expand their online presence, publish informative and authoritative content, and...
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Addition Through Subtraction: How Negative Keywords Help Shopping Feed CampaignsPasta Primavera is a dish that consists of vegetables, pasta, and sometimes meat. I made it with shrimp one time and it was delicious—added...
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5 Steps to Take If Your Organic Traffic Has DroppedAs a store owner, it’s important to regularly review your streams of traffic so you are aware of any channels that are growing or declining at an...
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This is How the Customer Buying Cycle is ChangingAwareness, consideration, and conversion. While this sequence is often referenced (and easy to remember), it is no longer the best way to sum up...
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Leveraging the Psychology of Discounts to Make More MoneyEveryone is attracted to a deal, no matter how large or small. By incorporating coupons and discounts into your overall marketing and pricing...
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7 Best Practices for Refreshing Your Site DesignIf a few years have gone by since you’ve updated your website design, you might be surprised to see the difference a design refresh can make. A...
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Merchant Stories: Kellie's Bead BoutiqueWe love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how...
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How to Make the Transition from Brick-and-Mortar to EcommerceLast year saw an unprecedented number of businesses moving online as brick-and-mortar stores adapted to the conditions created by COVID-19. While...
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Volusion is Taking the Next Steps to Enhance Its PlatformsToday we are thrilled to announce that effective January 19, Volusion has successfully emerged from the Chapter 11 bankruptcy protection...
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How to Increase SEO by Adding Content on Category PagesPositioned right between the broadest and most specific pages on your site, category pages have the potential to attract keyword searches that...
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Leadership Spotlight: Sandra Nguyen, VP of People & CultureEach month, we’re interviewing members of Volusion’s leadership team to gain insight into the people behind the company. This month, we’re...
